The International Council of Shopping Centers (ICSC) announced the recipients of the 2019 Solal Marketing Awards. The Solal Marketing Awards showcases the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. Recognising best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry. The 2019 awards welcomed 164 entries from 22 different countries.
The winners were announced at ICSC’s Retail Innovation Forum, which connects retail real estate professionals at the forefront of shaping the future of retail. They are as follows, by category:
Brand & Tenant Partnerships Gold • “Life in a Box” at Rødovre Centrum in Rødovre, Denmark Silver • “The First Artificial Intelligence Christmas Tree” at CityLife Shopping District in Milan, Italy.
Corporate Social Responsibility Gold • “Katowicka for Autism” at Galeria Katowicka in Katowice, Poland Silver • “Eco Hub” at Dolphin Shopping Centre in Poole, United Kingdom • “For Our See” at Diagonal Mar in Barcelona, Spain • “Givin’ Yard Sale Store” at Akmerkez in Istanbul, Turkey Honourees • “#BeYourself” at Sint Jorisplein in Amersfoort, Netherland.
• “Drop Your Perception” at Churchill Square Shopping Centre in Brighton, United Kingdom • “IT Children Academy” at Espark Eskisehir in Eskişehir, Turkey • “Jurassic Escape Rooms” at Espacio León in León, Spain • “Read Me a Book” at Forum Bornova in Izmir, Turkey • “Redefine Properties Innovation Challenge” at Redefine Properties in Johannesburg, South Africa • “St. Enoch – Meeting the Needs of Autistic Shoppers” at St. Enoch Centre in Glasgow, United Kingdom • “The Latest of the World” at La Fabbrica at S. Stefano di Magra, Italy • “The World of Comics” at Manufaktura in Lodz, Poland • “Together We Can” at CNCC in Milan, Italy.
Customer Services Silver • “Friends” at Rødovre Centrum in Rødovre, Denmark • “Garden Resort” at Centro Commerciale I Portali in Modena, Italy • “Posnania #better2gether” at Posnania in Poznań, Poland • “SOS Christmas Gift at Kringlan” in Reykjavik, Iceland • “The Hub: Customer Service Designed for Men” at Wijnegem in Wijnegem, Belgium Honouree • “Forum Algarve Free Shuttle Bus Service” at Forum Algarve in Faro, Portugal.
Grand Opening/Expansion/ Refurbishment Silver • “Pink Party” at Rødovre Centrum in Rødovre, Denmark • “You are a Star” at Centro Comercial Torrecárdenas in Almeria, Spain Honouree • “IKEA MEGA INTEGRATION” at MEGA Yekaterinburg in Yekaterinburg, Russian Federation.
Public Relations Gold
• “The Perfect Summer Job” at Wijnegem in Wijnegem, Belgium Honourees • “If Mothers Run Shopping Centres” at Forum Erzurum, Forum Kayseri, Forum Magnesia, Forum Mersin and Forum Trabzon in Turkey • “Time Travel in Love” (10/20/30/40 Years Challenge) at Marmara Forum in Istanbul, Turkey.
Special Distinction Under 10K • “The Perfect Summer Job” at Wijnegem in Wijnegem, Belgium Innovation • “Life in a Box” at Rødovre Centrum in Rødovre, Denmark.
Strategic Marketing Activation Gold • “Area12 in A Day” at Area12 Shopping Centre in Turin, Italy Silver • “Discount Train” at Forum Gaziantep in Gaziantep, Turkey • Repositioning Arena Mall to Transform Tenant Sales at Arena Mall in Budapest, Hungary Honouree • “Once Upon a Time” at Rødovre Centrum in Rødovre, Denmark.
Tactical Activation Gold • “Posnania Shopping Cardio Challenge at Posnania in Poznań, Poland Silver • “Change with Us” at MEGA Teply Stan in Moscow, Russian Federation • “Forum Super League” at Forum Trabzon and Forum Kayseri in Turkey • “Love to Share” at Marmara Forum in Istanbul, Turkey Honourees • “Earn Points As You Spend At Gordion” at Gordion in Ankara, Turkey • “Picnic en Ville” at Galeries St Lambert in Liège, Belgium.