The flagship adidas store will be located on several floors of the Wars Sawa Junior building in Warsaw, in the very centre of the capital city. This store will be the brand’s largest and newest concept in CEE, the most environmentally friendly and will use advanced sustainability solutions, customization of shopping experiences, and at the same time drawing on the sports heritage of the brand. It is all at the heart of the changes that the centre of Warsaw is going through.
The new adidas concept will occupy prime space in the Sawa building and will be conveniently accessible to customers from both Marszałkowska Street and Pasaż Wiecha, in close proximity to public transport and metro stations. The store will offer a wide range of adidas products, including those previously unavailable for open sale. Adidas and the designers of the showroom concept also plan to embrace leading edges digital solutions to provide customers with a personalized experience while shopping.
“Alongside the changes taking place in the immediate environment, Wars Sawa Junior will also continue to evolve and adapt to the changing needs of customers and the growing popularity of an urban lifestyle. We are honoured that adidas selected Wars Sawa Junior for their leading-edge flagship store in CEE. This demonstrates the strength of our iconic location and the future of the centre of Warsaw,” comments Scott Dwyer, Group Managing Director – Retail, Atrium European Real Estate, the owner of Wars Sawa Junior.
The upcoming weeks will see interior works carried out in the premises of adidas. This unique and largest brand store in the CEE region will welcome its first customers at the turn of summer and autumn 2022. The entire lease agreement covers nearly 2,400 sqm of space across three floors.