The re-launch of Galeria Emka in Koszalin includes both a revised layout and completely new interiors, which have been designed by vsf-creative to bring a bright, fresh and modern environment to Emka.
The scheme provides tenants with a significantly improved opportunity to maximise storefront height and merchandising visibility and has been planned to integrate the gallery’s much-improved tenant list with a more coherent and readable layout. The comprehensive design at Emka covers all aspects of the public area, toilets and customer facilities and also includes a new food court, which is subtly themed to remind visitors of Koszalin’s proximity to the sea. Much emphasis has been placed on customer comfort and convenience, with better facilities, rest opportunities and information systems.
Commenting on the scheme, vsf-creative director Paul Ayre, observed: “The design for Emka plays to the psychology of customers, providing them with easy choices and plenty of visual and physical rewards along the route. The environment it creates is cheerful and uses light in a simple white box to create richness and complexity.”
Douglas, a leading omnichannel provider of premium beauty in Europe, currently operates 1,850 stores in 22 countries across Europe and employs around 18,000 people. Strengthening the successful omnichannel positioning...