In line with its global growth strategy, which includes entering new markets and expanding existing ones, Koton is preparing to open eight stores in Hungary in Adventum-managed properties. The signing ceremony for these stores, slated to open in the last quarter of 2024, took place in Istanbul. The ceremony was attended by Koton CEO Dr. A. Bülent Sabuncu and Adventum Group’s Founding Partner and Chairman of the Board of Directors at Shopper Park Plus Plc., Kristóf Bárány, one of Hungary’s leading real estate investment managers. The Hungarian Ambassador to Türkiye, H.E. Viktor Mátis, also attended the official signing ceremony. In the medium term, Koton plans to open 130 to 150 new stores, primarily abroad.
Türkiye’s leading fashion brand, Koton, has added another country to its global network on its growth journey. The brand is preparing to open eight stores in Hungary, starting from the last quarter of this year until the end of 2025. All stores will be located in shopping centres across the country, with three in the capital, Budapest. Koton aims to spread across Hungary by opening stores in other major cities such as Sopron, Debrecen, Szeged, and Székesfehervár. It is stated that the total sum size of the stores will exceed 6,000 sqm with the largest being approximately 1,000 sqm in Adventum’s Hungarian retail flagship property, Köki Shopping Center.
The large portfolio of retail assets managed by Adventum allowed for this quick market entry into Hungary as Shopper Park Plus Plc and Köki provide the perfect platform to enter the Hungarian market for Koton with its strategically located assets all over Hungary. Adventum manages over 700,000 sqm of commercial real estate across Central Eastern Europe worth over €1 billion. Guided by international sustainability agendas and agreements, including the Paris Agreement, Adventum’s ESG strategies focus on reducing lifetime CO2 emissions.
Speaking at the ceremony, Koton CEO Dr A. Bülent Sabuncu said, “In line with our globalization strategy, we are continuing our growth initiatives at full speed. We are moving towards our goal of opening 130 to 150 new stores, primarily abroad in the medium term and expanding the number of countries where our products are offered through online partnerships. Last year, we generated 34.5 percent of our revenues from international operations. Now, with the motivation of being a publicly traded company on Borsa Istanbul, we are taking an important step in expanding our store network after the IPO by opening eight stores in Hungary as planned, thanks to our harmonious cooperation with Adventum, which has extensive investment experience in the real estate sector. With our extensive store network, we will bring Koton’s trends to fashion enthusiasts in Hungary and Eastern Europe.”
Adventum Group’s Founding Partner and CEO of Shopper Park Plus Plc Kristóf Bárány said, “Koton is one of Türkiye’s largest fashion brands. It is a strong organization that can make fashion accessible to a wide audience with its collections reflecting the latest trends, and it is the primary choice of women. At Adventum, we have strong experience in real estate acquisition, development, refurbishment, and management in the CEE region. We are pleased that we have joined forces for Koton’s entry into the Hungarian market for the opening of eight new stores, this is indeed a big step forward for both Koton and the Hungarian fashion retail market. It is also a testament to the success of our strategy, as we can offer large-scale, country-wide store networks to key international and local players, allowing them to execute a country-wide strategy with us. With Shopper Park Plus Plc’s expansion plans for Central and Eastern Europe, it is our goal to be able to offer this opportunity in the whole region to key retailers such as Koton, further enhancing our professional offering to our tenants and customers as well.”
Hungarian Ambassador to Türkiye Viktor Matis said, “Last year we celebrated the 100th anniversary of Hungary-Türkiye relations and this year we are running the Hungarian-Turkish Cultural Year. We are pleased to strengthen the relations between two countries with strong historical and cultural ties through trade. Hungary is a very investment-friendly country and is open to new initiatives, therefore it is no surprise that over 500 Turkish companies operate in Hungary. I believe that when commercial cooperation is integrated with our cultural past, we will achieve stronger partnerships as two countries. Our Missions in Türkiye support investors completely: we assist in contact-making, problem-solving as well as visa issues. We are pleased to see Koton among the companies investing in our country. I wish success to both Hungarian and Turkish investors in their collaborations.”
