The winner of the 2nd edition of the Win a Pop-up Store! competition from G City Europe, owner and operator of retail facilities in Central Europe has been announced. It’s nerd hunters, famed for its unique range for geeks and nerds. In July, nerd hunters opened their pop-up store at Warsaw’s Atrium Reduta – 6 months of all expenses paid by property management.
Win a Pop-up Store! is a one-of-a-kind competition operated by G City Europe (formerly Atrium European Real Estate). It aims to support fledgling brands and increase their chances of achieving rapid growth. Participants can test the waters of face-to-face, offline retail and build lasting relationships with their customers. This year’s winner was selected from a number of candidates offering various ranges. The jury recognized the nerd hunters brand – suppliers products for geeks and collectors. The winner of the competition received a ready-to-move-in pop-up store at the Atrium Reduta shopping centre in Warsaw. In addition, nerd hunters will be rent-free for six months, and receive advertising and marketing support to boost their presence at Warsaw’s Atrium Reduta.
“nerd hunters is a very interesting and unique concept, focusing on the younger generation. The brand presented a very well-thought-out vision of the development of the pop-up store, and its creators demonstrate a thorough understanding of trends and of their target group,” says Paweł Michałowski, director of Atrium Reduta. “The brand is led by a team of creative young people who are wholeheartedly dedicated to expanding their offer for geeks, collectors, and pop culture enthusiasts. This competition has provided the brand with a fantastic opportunity to not only delve into the world of traditional retail but also to introduce its unique product line to a broader customer base. We, on the other hand, as a shopping centre, have the opportunity to enrich our portfolio with a new and unconventional concept that is a one-of-a-kind offer not found in any other mall in Warsaw. We believe that this is something new and intriguing for our customers and a unique experience for the brand.”
“When we created nerd hunters, we dreamed of building something extraordinary. We started online, but we have always had a vision of going beyond online-only retail. The Win a Pop-up Store! Competition made our nerd fantasies become a reality. Now, our store will have a real door, where everyone – regardless of age – will find something for themselves, from backpacks and trinkets to gift boxes,” says Amadeusz Giblak, co-founder of nerd hunters.