According to JLL, the demand for flex space will grow by 300 percent due to Covid-19. Clients needs have clearly changed and flexibility and additional services are the main criteria clients choose for their space today. Landlords and investors need to adapt their concepts accordingly. New Work – one of the leading flex office operators in Central and Eastern Europe – is launching their franchise concept in response to those needs.
New Work is one of the leading independent flex office space providers in Central and Eastern Europe. Founded in 2012, the company manages offices in three countries: Poland (Warsaw, Krakow and Łódź), Hungary (Budapest, Budaörs), and the Czech Republic (Prague). It operates as many as 16 sites in those locations, with a total area of 43,000 sqm. Since 2012 New Work grew out the market three times with an average growth of 90 percent year to year with the multi-awarded concept and services offering proprietary 360° Workspace Solution services. New Work supports partners with an innovative, technology-driven office and meeting facilities concept for corporations as well as SME´s in multi-locations all over CEE. All on flexible terms. From this year on, New Work is offering its concept to franchise partners in Europe. It provides them with services, technology and network solutions of the highest possible quality.
“Last year has been challenging for the real estate market, especially for the offices. As a non-network serviced office operator we’re proud that this situation made us stronger and became a huge opportunity to create even better services and solutions that are highly appreciated by the market. We came to the point where we are ready to share this knowledge with partners who are looking for a reliable business opportunity in the area of commercial real estate,” says Hubert Abt, founder and CEO of New New Work.
The franchise package not only includes access to a multi-location marketing and sales platform but much more also a toolbox to convert the space to the needs of flex offices and full back up with operating systems such as CRM and KPI measurement. On top of it, the concept includes access to worklcoud24´s digital Office Pass which is used by big corporations to manage their workforce and New Work´s app for membership management and multilocation usage.
“We want New Work to become a brand that offers excellent office spaces not only in the largest cities. Although this is our main market, for now, smaller cities need equally great business services. The awards for excellence and innovation are therefore well-deserved – we are building the future of office buildings, we are ahead of the needs of our users. Franchise is the next step to provide markets with the opportunities they are looking for,” adds Hubert Abt.
Flex office franchised
New Work offers franchise partnerships on the Polish, the Czech Republic and Hungarian markets or whenever it is required. The company guarantees a highly profitable franchise business model with an impressive return on investment. Partners who decide to cooperate will not only get the right to use the New Works brand and trademarks and to sell the products and services, but they are also provided with customer service, IT&T and a franchise support network. Thanks to mobile applications, all New Work clients have access to all office locations – both in Poland, the Czech Republic and Hungary.
New offices and new digital solutions
As Covid-19 has changed the needs of the tenants the need for flexible solutions is growing, New Work started to develop digital access tools for offices including the Hungarian market. The company has implemented the New Work Offices app for clients in all centres in Hungary, Poland and The Czech Republic. It enables easy meeting space booking, ordering additional services and also acts as a communication platform. New features also include easy access to daily offices and hot desks to provide tenants with full flexibility whenever they need to work from a different location or need extra working space. In order to keep up with the requirements to develop new digital products, New Work just joined a spin-off. In the future workcloud24 will develop all digital products such as a digital Office Pass which makes a physical lease obsolete and a digital toolbox that allows landlords and architects to commercialize retail and regular office space to flexible space.