Polish retailer Wittchen opens first store in Romania

The large Polish retail groups continue to expand their presence in Romania, as Wittchen, one of the market leaders specializing in luggage, travel accessories and premium leather goods, will open the first store in the country within the ParkLake Shopping Center in Bucharest, developed by Sonae Sierra. Wittchen leased space in the project through a transaction brokered by the Cushman & Wakefield Echinox real estate consultancy company.

Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox, commented: “Romania is an attractive market for Central and Eastern European retailers, in a region where local entrepreneurs have managed to build strong brands with an active presence throughout the continent, including Romania. In just a few years, the larger retail groups, especially those from Poland, have become important players in the Romanian market. This success encourages other companies, which are not yet active in the country, to expand their business in this part of Europe, and Wittchen is just one of these examples.”

Romania is the 6th market where Wittchen is present, with the company having most of its stores in Poland. With over 32 years of experience, Wittchen has become an established family-run company, one of the most recognizable brands on the European market, with the brand offering a wide range of the highest quality leather products.

Daniel Andruszkiewicz, Commercial Director Wittchen, added: “Our business and expansion plans in Romania imply opening stores in the best performing shopping centres in the country, as we recognize the opportunities, we have to be the no.1 brand in terms of selling premium goods at affordable prices. The results achieved by our e-shop www.wittchen.ro (opened last year in December) show that there is significant space for our assortment on the market. Moreover, we are also present on 39 marketplaces in Europe (Amazon, Zalando etc) with our product range, while further looking for new opportunities to promote and expand our brand on the continent.”