Rajićeva Shopping Center, the first modern development in the heart of Belgrade, officially opened its doors to the public. The project was developed by the Israeli company Ashtrom Group and represents an investment of EUR80 million.
Located on the main pedestrian zone, Knez Mihailova Street, Rajićeva Shopping Center has a gross leasable area of 15,300 sqm.
The complex houses more than 80 retail units, as well as 450 underground parking spaces.
“We put a lot of effort into this project, both in terms of interior and exterior design. Since the very beginning, the development of Rajićeva Shopping Center was based on using the local competencies in the Serbian market. We worked with local subcontractors, suppliers, designers and supervisors. During the construction stage, we created more than 400 jobs and once the hotel is completed, the number of workers will exceed 600,” said Zachi Boneh, General Director of Ashtrom International.
He added that the next stage of the project, the opening of the Mama Shelter hotel, is expected to be finalized in the beginning of 2018.
Rajićeva Shopping Center offers easy access through five entrances at Knez Mihailova Street, Kralja Petra, Pariska and Uzun Mirkova Street, as well as a car park entrance.
The mall was constructed according to the latest international standards and was designed to blend with the surrounding buildings and cater to the needs of the modern consumer.
The complex boasts a diverse tenant mix of fashion, footwear, accessories, sports, kids, beauty, electronics and home stores, cafes, restaurants, services, entertainment and leisure amenities.
Local and international brands present within the mall include Tommy Hilfiger, Scotch & Soda, Huawei, Timberland, Pandora, Esprit, Caprisa, Lindex, Springfield, Levi’s, Extreme Intimo, Mia Maya, Sportina, Fashion&Friends and many others.
The project also attracted various market newcomers such as Calvin Klein Jeans, Armani Exchange and Dormeo Home.
In addition, it also houses the first LEGO specialized store in Serbia. Spreading over 170 sqm on the third floor, the new store offers a wide assortment of construction toys for children and adults, including several exclusive lines that have previously not been available in Serbia.
Rajićeva Shopping Center was developed by ABD d.o.o., a company founded by Ashtrom Group, one of the leading construction and real estate companies in Israel.