The pandemic highlighted the challenges that the Polish retail market had faced before, emphasizing not only the importance of multi-channel sales but also the need to look for alternative locations, summarized JLL on the conditions in Poland’s retail market at the end of 2020. “The last twelve months were marked by three lockdowns which obviously changed the shopping habits of Poles and contributed to the growing popularity of smaller retail formats. At the same time, the outbreak of the pandemic highlighted the challenges that the market had faced for a long time. In addition to the increase in online and multi-channel sales, the need to look for alternative locations that would allow chains to attract new customer groups has also been underlined. Other locations include high streets, which, thanks to the adoption of new strategies, may benefit from the current changes taking place on the market,” says Anna Wysocka, Head of Retail Agency, JLL. Supply – retail parks and convenience…