In the 13th edition of the PRCH Retail Awards, jury members awarded a total of 35 projects out of 103 nominated projects, presenting 10 Gold Awards and 24 Silver Awards. In addition, the strategic jury awarded a special prize for a project that stands out thanks to its innovative approach, setting trends in the industry. Gold trophies were presented to the winners in 10 marketing and business categories In turn, 24 Silver Awards were awarded in 15 categories.
“The awarded projects, their quality and diversity showcased the outstanding level of this year’s competition. I would like to thank the members of the jury for their work and commitment, and the competing companies for their excellent projects. It was thanks to them that yesterday evening was a real celebration of the shopping centre industry. I am delighted that, after a pandemic break, we were able to applaud the laureates together among the numerous guests. This being said, I already invite you to take part in the next edition,” said Jan Dębski, President of the Board of PRCH.
List of laureates – Gold Awards
Event: for “Grand opening of Polish food service venues” in Hala Koszyki to Globalworth
Pro-sales campaign: for the action “Do your shopping and pick up prizes with the motif from the painting ‘Tychy’ by Edward Dwurnik” at Gemini Park Tychy, to Gemini Holding Sp. z o.o..
Image campaign: “Silesian Attractions” project, Europa Centralna Gliwice, to Sierra Balmain Asset Management Sp. z o.o.
Retail Scheme’s CSR Activities and Strategy: for the project “To miasto zzielenieje!” [The city will turn green!] at Galeria Katowicka, to Apsys Polska S.A.
Retail Scheme Director: to Joanna Bagińska, director of Galeria Katowicka, Apsys
Retail Scheme Marketing Manager: Natalia Pucicka, marketing manager of Pasaż Grunwaldzki in Wrocław, EPP Sp. z o.o.
Retail Chain Expansion: to Vision Express Sp. z o.o.
Retail Scheme Redevelopment/Extension/Modernization: for Designer Outlet Warszawa, to Peakside
ROS Outlet Management Sp. z o.o.
Retail Scheme Best Performance: went to Manufaktura Łódź, Apsys Polska S.A.
Retail Scheme Magazine: Bonarka e-magazine at Bonarka City Center Kraków, to NEPI Rockcastle.
List of laureates – Silver Awards
Event: 2 ex equo prizes:
for “Teatr na leżakach” [theatre on deckchairs] in Wrocław’s Magnolia Park, to Multi Poland Sp. z o.o.
and for “Kolorowe centrum świata” [Colourful centre of the world] in 12 Atrium assets, to Atrium Poland Real Estate Management Sp. z o.o.
Mobile App: 2 ex equo prizes:
for a Libero loyalty platform at Libero Katowice, to Echo Investment S.A.
and for EPP Connect app in the company’s shopping centres, to EPP Sp. z o.o.
Pro-sales Campaign: for “Campervan holidays” at Centrum Janki, to CH Janki
Sp. z o.o. / Apsys Polska S.A.
Image Campaign: 2 ex equo prizes:
for “Warmińska Aura #poprawsobienastrój” at Galeria Warmińska and Aura Centrum in Olsztyn, to NEPI Rockcastle
and for marketing during the pandemic, “communication vs. isolation” at Galeria Katowicka, to Apsys Polska S.A.
Retail Scheme Opening / Redevelopment / Extension / Modernisation: for “Wejście Smaka. Nowa strefa restauracyjna w Atrium Reduta” [new food court zone in Atrium Reduta] in Warsaw, to Atrium Poland Real Estate Management Sp. z o.o.
Social Media Activities and Strategy: 2 ex equo prizes:
for the social media activities and strategy of CH Stary Browar in Poznań in 2021, to Fortis Centrum ARDEA KS Sp. z o.o. Sp. k.
for “Bonarka Shopping Play” at Bonarka City Center Kraków, to NEPI Rockcastle
Retail Scheme’s CSR Activities And Strategy: 2 ex equo prizes:
for the “Forum Młodzieży – Niebieskie Trampki” project at Forum Gdańsk,
to Multi Poland Sp. z o.o.
for “Science Point. Minicentrum Nauki” at Gemini Park in Bielsko-Biała, to Gemini Holding
Sp. z o.o.
Marketing / Event / PR Agency: 2 ex equo prizes:
to Komunikacja Plus
to event agency 5AM
Retail Chain Expansion: 2 ex equo prizes
for eobuwie.pl / MODIVO to MODIVO S.A.
for Maxi ZOO to Maxi ZOO Polska Sp. z o.o.
Retail Scheme Best Performance: to Vision Express Sp. z o.o.
Retail Scheme Innovation: for Kastell cleaning brush systems to J. Poschlod, P. Maj Sp. z o.o.
Retail Scheme’s ESG activities: 2 ex equo prizes:
for the activities of Galeria Mokotów, Galeria Wileńska, Westfield Arkadia and Wroclavia,
for the activities of FACTORY projects in Warsaw, Kraków, Poznań and Gliwice,
to Neinver Polska Sp. z o.o.
Retail Scheme Redevelopment/Extension/Modernization: for Focus Mall Zielona Góra, to NEPI Rockcastle
Retail Scheme best performance: to Galaxy shopping and leisure centre in Szczecin,
to EPP Sp. z o.o.
Retail Scheme Magazine 2 ex equo prizes:
for “Domoteka Product Catalogue 2021” of Domoteka Warszawa, to BNP Paribas Real Estate Poland Sp. z o.o.
for “BrowarMAG” – the magazine of Stary Browar shopping centre, to Fortis Centrum
ARDEA KS Sp. z o.o. Sp. k.
In the 13th edition of the PRCH Retail Awards, the strategic jury additionally awarded a special prize
for the project “Boutique Janki – e-commerce platform of the Janki Centre”. The award for an innovative approach, creating trends in the industry, went to CH Janki Sp. z o.o. and Cromwell Property Group.
A special prize from the PRCH Management Board was awarded outside the competition, for the most interesting development among retail parks that complement the Polish retail landscape. The award went to Acteeum Group and Equilis in recognition of the development and leasing of Galeria Andrychów.
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