Retailers should lower price levels to meet consumer needs – EuropaProperty
CBRE has launched a ground-breaking research on Russian consumer behaviour – The report ‘What Do Russians Think about Shopping Malls?’ reveals the key success factors for a shopping mall such as: attractive prices, cleanliness, convenience of access to the shopping mall (less than 30 minutes away), and opportunity to spend time with family.CBRE surveyed 1,000 consumers in 7 Russian Federal Districts. Respondents differed by age, income level, marital status and size of household. Highlights from the report include: The majority of respondents purchase clothes and shoes, accessories, jewellery, household goods, etc. in regional and super regional shopping and entertainment complexes with a gross leasable area (GLA) of more than 40,000 sqm. Consumers indicated that price of goods; cleanliness and location were the most important factors when choosing where to shop. The percentage of respondents who mentioned these three factors was 73 percent, 69 percent and 62 percent respectively. In this regard Europeans have the same criteria when choosing a shopping…
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