“The crisis awoke some sort of patriotism among Romanian consumers, who see the cooperation with Romanian companies as a solution to revive the economy,” said Dragos Paval, president and owner of Romanian group Dedeman, the largest do-it-yourself retailer on the local market, according to local sources.
Dedeman is one of the most successful Romanian businesses. The company more than doubled its sales from 2008 to 2013, to almost €600 million, while its main competitors, most of them international chains, saw their revenues decline. This helped the company increase its profits, which reached €64 million last year, and continue expansion.
Dedeman will open its 40th store in Romania, in Targu-Jiu following a €12 million investment. The company plans to reach 50 stores in the next two years. The company had 6,500 employees at the end of last year.