SomProduct, a Romanian brand in the Home & Deco industry, has opened a showroom in the ISHO project Timisoara, developed by Mulberry Development. SomProduct leased 1,100 sqm in the project, the transaction was brokered by Cushman & Wakefield Echinox.
The new store, located on the ground floor of ISHO Offices, is the first SomProduct showroom in Timisoara. SomProduct currently operates stores in Bucharest, Cluj-Napoca, and Brasov.
Raluca Zlate, Consultant Retail Agency Cushman & Wakefield Echinox, commented: ”Multi-functional developments have become an important component of the real estate market and the retail sector, and the interest of retailers for such spaces is on an increasing trend due to the advantages of being present in a mixed project. SomProduct is a strong local brand, which understands very well the needs of Romanian buyers, and the opening of the showroom in the ISHO project is the result of an in-depth market analysis in terms of the offer of spaces that best fit its business strategy”.
Somproduct has a product portfolio of over 90,000 items: bedroom, living room, kitchen, children’s room, office, and bathroom furniture and accessories, interior decoration, lighting objects, carpets, textiles, household appliances, accessories for the entire home, and outdoor products.
Sergiu Cadar, CEO Somproduct, said: ”From the start, From the start, we felt that ISHO’s mission reflected the values we stand for. A sustainable, well-realized project that redefines the urban centre of Timisoara, ISHO shares with us its passion for beauty, innovative technologies and quality and comfort. We have always carefully chosen places that we transform into shops because we like to make everyone feel at home when they visit us. We are glad that we have managed, once again, to be part of a complex urban space, with unique services and functionalities that promote harmony, balance, and a healthy lifestyle.”
The Somproduct showroom joins a diverse mix of the highest quality services selected by the ISHO developer, along with established national and local brands. The services are complemented by the Stradale restaurant, the Mitzu café, the international retailer Mega image, a craft bakery, the Regina Maria medical centre, a pharmacy, and banks. ISHO will be served by kindergarten and an after-school. Moreover, ISHO will integrate a high-performance conference centre that will attract important business events in the city, as well as a co-working hub for creative industries. Also, a multifunctional space will be built dedicated to cultural, and social events, with an impact on city life.
Ovidiu Șandor, the developer of the ISHO Project, said: “We envisioned ISHO as a truly multifunctional project, developing office and housing, but also a strong retail component. We are happy to bring valuable brands to our city and help shape a true service ecosystem. Attracting the best operators from across the country is a priority for us.”