The first six months of 2023 at G City in Poland were marked by new shop openings, with over 22,000 sqm of gross leasable area (GLA) added in total. The company’s portfolio was strengthened by an influx of new brands, either débuting in Poland or in a particular city, or launching entirely new concepts. Robust results in H1 2023 can be attributed to a very busy period in terms of leases associated with the opening of the remodelled Promenada, one of the Group’s flagship properties.
The company’s portfolio was strengthened by 98 new stores, some of which represented brands previously unavailable in their respective locations. Many of these stores unveiled cutting-edge concepts thus proving that the company’s assets and their locations are perfect for establishing a presence on the Polish market. In total, G City Europe’s leasable area in Poland was more than 22,000 sqm of GLA in the first half of 2023, of which 13,200 sqm was within Promenada, which reopened in April, and the remaining assets operated by the Company accounting for 8,880 sqm.
There were a number of noteworthy leases signed by G City Europe in Poland for its Warsaw centres. Wars Sawa Junior Department Stores welcomed Rituals brand with its 228 sqm store being the seventh location of this brand in the capital. The following brands joined the roster of tenants at Atrium Targówek: Tezenis (206 sqm), Pandora (over 76 sqm) and Tous (almost 94 sqm), while the dining offer was enriched by Rumia and Salad Story restaurants, and the Otrębusy bakery. In March, the Polish clothing brand Monnari opened a 168 sqm boutique in a new location at Atrium Reduta. The winner of the ‘Win a Pop-up Store’ competition came on board as the centre’s new tenant in July – the nerd hunters brand, offering a unique range of products for geeks and nerds and taking its first steps into traditional retail. King Cross Praga has also refreshed its lineup in February introducing a CCC footwear store spanning almost 392 sqm, and the Unisono fashion brand with a store of around 93 sqm.
The state-of-the-art Promenada shopping centre in Warsaw’s Praga district, owing to its solid catchment area and superb connectivity, is tempting for tenants, particularly renowned international brands. In May, the mall’s tenant mix was enriched by Italy’s Calzedonia Group brands – Intimissimi Uomo and Falconeri, while in June, Hebe opened its 334 sqm store, expanding the centre’s drugstore offer.
“The right tenant mix is the foundation of any shopping centre. An attractive and diverse brand portfolio determines a shopping centre’s popularity among local residents. We own numerous shopping centres throughout Poland and we take an individual approach to each of them, meticulously analysing the needs of local communities. It does not matter whether it’s a large-scale facility located in a capital city or a smaller shopping centre in a town with a population of less than 100,000,” said Szymon Mińczuk, Retail Director.
The well-known and popular United Colors of Benetton brand opened a 327 sqm pop-up at Galeria Dominikańska in Wrocław. Since June this year, those in Bydgoszcz visiting the Focus Shopping Center can enjoy a wide range of interior accessories in the Homla store boasting an area of 326,5 sqm. Serving coffee since July, Starbucks (143 sqm) has become a mandatory mid-shopping stop and a meeting place for true coffee lovers. Unisono’s colourful collections have been enticing guests of Bytom’s Atrium Plejada since June. In spring, three popular companies opened their stores in Atrium Biała – jewellery giant YES (77 sqm), Quiosque (138 sqm) offering women’s fashion and the Change Lingerie store (79 sqm). In addition, at the end of March, Greenpoint clothing brand joined the group of tenants with an 89 sqm store. Also, the portfolio of Atrium Kasztanowa was strengthened by the opening of the first discount store in Piła – Dealz (450 sqm), offering thousands of items from various categories and attracting thousands of people from all over Piła to Atrium Kasztanowa.