IWG, a provider of hybrid working solutions with brands including Spaces, Regus, HQ and Signature, has expanded its Hungarian portfolio with four new openings, adding a total area of 5,944 sqm to its footprint. The openings are being delivered in partnerships with different locations that have chosen the IWG flexible workspace platform and have entered into a management agreement with the Regus and HQ brands.
Unprecedented demand from companies of all sizes and workers looking for hybrid working solutions means IWG will add 1,000 new locations over the next year. Hybrid working offers companies a significantly lower cost base with an average saving of $11k per employee.
The 15th district of Budapest, where the new IN15 Office Park is located, is one of the most dynamic districts in the capital, close to the M3 motorway access and the M0 detour road. IN15 Office Park is also ideally connected via public transportation, including 2 on-site bus stops and the M2 metro line, just 10 minutes away. A unique complex, the new location offers high-class eco-friendly workspaces with modern communal areas, storage solutions and covered parking places – all safeguarded by the highest security standards.
The office park satisfies all customers’ needs with various amenities, including a fine restaurant, a freely-accessible fitness centre, car wash services, shared meeting rooms and a well-equipped conference hall.
A new Regus centre in the popular Köki Terminál mall will improve tenant mix and add amenities, giving IWG’s clients access to the food court, shops as well as a large parking lot. It will deliver an additional 1,317 sqm workspace to the total IWG footprint in Hungary.
Budaörs is one of Budapest’s fastest-growing agglomeration areas. Demand for workspaces in this area grew strongly, with the number of enquiries for space in IWG locations continuing to rapidly increase. The central location of the new HQ Budaörs, the first HQ in Hungary, is extremely favourable with easy access by public transportation via the M4 metro station Kelenföld. By car, it’s only a 15-minute drive from the inner city.
Pécs on the other hand is a regional center city in the south-west of Hungary, with a total population of 150,000 people. The prime location of the Fészek Office Building is located in the immediate vicinity of the post office, a railway station, bus stops, hotels, restaurants, shopping centres, parks, and the main square of Pécs. The new location is the first to provide hybrid working solutions in the South Transdanubia region together with Regus. Unique in the area, the transformed Fészek Office Building will become a dominant player in the office market not only in Pécs but also in the region.
The building owners in all four locations decided to invest in the IWG platform to maximise the return on their real estate space by capitalising on the rapidly expanding demand for hybrid working. With an annual investment of around £50 million into its technology platform, IWG provides partners with access to all the company’s expertise as well as design and fit-out support, sales and marketing capabilities.
The new Regus and HQ locations will include facilities such as private offices, meeting rooms, co-working and creative spaces.
The 4 new prime locations will provide space for established firms, organizations and start-ups across a wide range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements.
IWG is the world’s leading provider of flexible workspace – with 3,500 locations in more than 120 countries, with members able to access all of the locations and business services via the IWG app.
As the shift towards hybrid working accelerates, conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace. In 2022, IWG welcomed hundreds of new partner locations and is on track to add around 1,000 over the course of the next year. IWG already counts 83 percent of Fortune 500 companies among its customers.
Mark Dixon, CEO & Founder of IWG, commented: “We are establishing a stronger and much-needed footprint in Hungary with these new 4 locations. As important business hubs, Budapest, Budaörs and Pécs are fantastic places for us to boost our expansion plans. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal. We are very pleased with our new partnerships to develop the Regus and HQ brands under management agreements that will add cutting-edge workspaces to the buildings.”
IWG’s multi-brand expansion strategy is designed to appeal to every type of business and entrepreneur. IWG creates personal, financial, and strategic value for businesses of every size – from some of the most exciting companies and well-known organisations on the planet to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.
