JYSK, one of the world’s leading furniture and home decor retailers, opened its new store at no. 216-A Treti Mart Boulevard in Montana, on the 22nd of November. With its latest opening, the chain increased its retail network in Bulgaria to a total of 24 units.
“Our goal is to get as close to customers as possible, both online and in cities, and to provide them with attractive offers every day. Montana is a wonderful location for our new store and with this opening we aim to reach our customers in the Vratsa region,” said Georgi Vasilev, Regional Manager, JYSK Bulgaria.
JYSK entered the Bulgarian market in 2005 and has since then become a prominent brand name in the country, operating stores in 19 cities.
The retailer has a strong presence in South East Europe, with stores in Romania, Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro and Kosovo.
On a global scale, JYSK continues to expand its retail footprint in new markets such as Dubai, United Arab Emirates, and Ireland, which is the next country that the company will enter. Earlier this month, the chain reported a record turnover of €3.577 billion during its financial year 2017 – 2018.