Moscow becomes more local-centric: ADG group opens six public clusters in the city’s suburbs in 2020
ADG group, a Russian development company, announced its annual results for 2020. Despite the challenges of the global pandemic, the company has continued to successfully implement a large-scale project to develop a chain of neighbourhood centres. Six centres were opened last year, with another 23 under construction. ADG group’s Mesto Vstrechi (“Meeting Place”) project is designed to transform the residential suburbs of Moscow and enable citizens to meet, dine, entertain and shop in proximity to their homes in state-of-the-art public spaces by reviving the heritage of old Soviet cinemas. Original concept Back in December 2014, ADG group acquired more than 30 old Soviet cinemas from the city of Moscow. The deal envisaged reconstructing the old buildings into recreational centres but preserving their original function of screening films. Based on its strong understanding of trends in retail and public spaces, the company developed an original format called the “neighbourhood centre”, a hybrid space with a modern multiplex cinema, public lounge areas…
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