The works on the construction of the fourth shopping center under the Vis à Vis brand, implemented by the Capital Park Group and Real Management, have finished and the facility has welcomed its first guests. The tenant mix consists of well-known retail chains, local shops, and new retail concepts, previously unavailable in Warsaw.
Vis à Vis Wilanów is the fourth mall of the chain with the same name. The remaining ones operate successfully in Toruń, Radom and Łódź. The unique location of the Warsaw project in the heart of Wilanów, as well as the surroundings of numerous recreational areas, perfectly combines its two main functions: a convenience format, providing comprehensive commercial and service offer, satisfying the most important everyday needs, with a place for relaxation and rest.
“We are very pleased that finally we launched the project, whose construction took the last several months, and have shared it with the clients. We hope that the friendly architecture, fitting the environment, with comfortable entrances to the stores directly from the parking lot, and the unique green surroundings, full of various plants, shrubs and discrete elements of urban architecture, and – above all – an interesting and diversified offer, will make Vis à Vis Wilanów the favorite place for everyday shopping and rest for the residents of this part of the city,” says Ewa Śmigielska, the Head of Construction at Real Management.
In the mall there are 17 premises, including grocery stores, service outlets and restaurants. Also the stores of well-known and popular brands, but in completely new concepts, were opened in Vis à Vis, such as the Decathlon store, which was opened with a smaller area than usual – 600 sqm – in order to offer customers a brand new, exclusively available concept.
“We are very glad that we are opening a completely new place, focused on building a relationship with the user, based on having the common sports passion and sharing it. The choice of location was not accidental. Residents of Wilanów district are an active community, and what is more, Vis à Vis is surrounded by numerous recreational areas. We hope that this will create a synergy effect and active sports lovers will drop by our store, test equipment, use the advice of trainers and help us develop this new form of contact with the client. The concept, which we launched as part of Vis à Vis Wilanów, is a completely new version, and its clients will be the first in Poland to use it. We hope that this formula will appeal to them, and as a part of it, we will find many more creative solutions,” says Bartosz Żochowski, the Leader of the Decathlon Wilanów store.
Some of the brands also chose Vis à Vis Wilanów as the place of their debut in the capital of Poland. This group consists of such retailers, as a restaurant of the Swedish chain Max Premium Burgers, which opened here its first place in Warsaw. The chain also operates in the “drive in” formula, which is a great facilitation for motorized customers.
“We are after a successful opening in Silesia – it’s time for Warsaw! For several years we have been closely watching the local market. Before making the final decision, we conducted a study with the research agency Kantar Millward Brown to find out what is the potential of MAX Premium Burgers in Poland. Despite the presence of international competitors, we are sure that there is still room for another important player, especially in places that are dynamically developing. Wilanów, which we chose, is certainly such a place – and in addition it is very well connected with other locations, such as Konstancin or Piaseczno,” comments Richard Bergfors, CEO of Max Premium Burgers.
The tenant mix of the mall will also consist of such retailers, as Villa Nova Dental Clinic, a drugstore Hebe, an electronics store RTV Euro AGD, an Indian restaurant, a food shop Kwestia Smaku, a grocery store “Owoce i Warzywa Świata”, a wine store Vininowa, a dry cleaner’s Lemon Fresh, a newsagent’s store GLM and a flower store “Kwiaty i…”. Next brands will also open their stores in Vis à Vis in the next few months. In the close vicinity of the center there is also a food supermarket of the Biedronka chain. Thanks to this, customers can save time by making all purchases conveniently and in one place.
The mall is friendly for active people and cyclists, for whom special facilities have been prepared, including dedicated parking spaces and a self-service repair station. In addition, the Decathlon brand has also prepared a special recreational zone available for everyone, located in a green area behind the facility, where a multi-sports pitch, a petanque court and an outdoor gym will be located. It will be available in the spring of next year.
“What we propose in the form of Vis à Vis Wilanów can be called a kind of convenience 2.0 concept. Its main features – a convenient, comprehensive offer and comfort of everyday shopping, combined with a recreational function, unique brands and formats, as well as a wide range of services and gastronomy, create an interesting mix, satisfying all the most important needs, but also allowing spending free time in a nice way. We believe that this formula, in such surroundings as Wilanów and its close vicinity, will find numerous supporters, thanks to whom the mall and our tenants will be steadily and dynamically developing,” says Michał Najgrodzki, the Head of Asset Management, Capital Park Group.
The investors of the project are the Capital Park Group and Real Management SA. The mall has been designed by the company Archicon. Erbud SA, the general contractor, was responsible for the construction works. The mall is leased by the Property Management Department of the Capital Park Group in cooperation with BOIG Property Consulting. The Asset Management department of the Capital Park Group is responsible for the management of the center.
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