During the 15th edition of the PRCH Retail Awards, the jury awarded 45 prizes, including 14 gold statuettes and 28 silver ones, across 21 business, strategy, and marketing categories. Additionally, the strategic jury presented three special prizes for outstanding projects.
“The PRCH Retail Awards gala was the culmination of the competition’s 15th-anniversary edition. Out of 113 nominations, the jury presented as many as 45 awards, reflecting the excellent standard of the submissions. I would like to thank the jury members for their hard work and commitment and congratulate all the participating companies on their exceptional projects. Many thanks also to the gala attendees for their presence and for creating the excellent atmosphere that accompanied the prize-giving ceremony. I invite all companies operating in the retail property sector to participate in the next, 16th edition of the competition,” said Marcin Klammer, Managing Director of the Polish Council of Shopping Centres.
The ceremonial gala was held at Forteca Kręgliccy and attended by over 300 guests, including CEOs, managing directors, and marketing directors from PRCH member companies. Representatives of retail schemes (owners, managers, developers, and investors), retail chains, and companies offering products and services in the commercial property market were also present.
Gold Award Winners
- Retail Scheme of the Year – Best Performance: Wroclavia Shopping Centre, Wrocław (Unibail-Rodamco Poland)
- Retail Scheme Redevelopment/Extension/Modernisation of the Year: Promenada Shopping Centre, Warsaw (G-City Poland)
- Recommercialisation of the Year: Westfield Mokotów, Warsaw (Unibail-Rodamco Polska)
- ESG Achievement of the Year: Unibail Rodamco Westfield (Unibail-Rodamco Poland)
- Solutions for Retail Schemes: “At Your Service” programme (Apsys Polska)
- Retail Scheme Director of the Year: Grzegorz Filipczyk, Libero Katowice (Echo Investment)
- B2B – Activities for Tenants: “Better2gether” programme (Apsys Polska)
- Customer Loyalty Activities: “Słoneczna.app” loyalty application at Galeria Słoneczna, Radom (White Star Real Estate)
- Social Media Activities of the Year: Social media campaign using AI tools for “7 Shopping Centres of the Future” (Sierra Balmain)
- Opening/Redevelopment/Modernisation Campaign of the Year: Non-invasive modernisation of the atrium area at Pasaż Grunwaldzki, Wrocław (EPP)
- Biggest Marketing Challenge: “Roadworks” project, Manufaktura, Łódź (Apsys Polska)
- Activities for the Local Community of the Year: “Biustowniczki” project (G-City Poland)
- Retail Scheme Marketing Manager of the Year: Monika Długosz-Łempicka, Manufaktura, Łódź (Apsys Polska)
- Marketing/Event/PR Agency of the Year: Very Well agency
Silver Award Winners
- New Retail Park of the Year:
- M Park, Iława (LCP Properties)
- Vendo Park, Konin (TREI Real Estate Poland)
- Retail Park of the Year – Best Performance: M Park, Ząbkowice Śląskie (LCP Properties)
- Retail Scheme of the Year – Best Performance:
- Galaxy Shopping Centre, Szczecin (EPP)
- Libero Katowice (Echo Investment
Special Awards and Recognition
The strategic jury presented three special awards to projects that stood out in this year’s competition:
- Apsys Polska for the “Roadworks” project
- G-City Poland for the expansion of the Promenada shopping centre in Warsaw
- Carrefour Polska for the expansion of Sonata Park in Sochaczew
Additionally, the Polish Council of Shopping Centres’ Management Board presented an honorary award to Przemysław Dwojak, Senior Client Business Partner at GfK – An NIQ Company, for his substantial contributions to studying and developing Poland’s shopping centre sector and advancing industry knowledge.
Event Partners and Media Patrons
The PRCH Retail Awards was supported by partners, including Respect Energy (main partner), LedLIVE (technology partner), Apsys Polska, Nepi Rockcastle, and others. Media patrons included ISBnews, SCF Magazine, PropertyNews.pl, and Omnichannel Voice.
