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Romania’s largest do-it-yourself retailer goes multinational

Romanian do-it-yourself retailer Dedeman has recently announced it will invest €30 million for expanding its business to the neighbouring Republic of Moldova.

Dedeman plans to open two stores in Chisinau, Moldova’s capital, which is a city of 800,000 people. Then it will expand to Balti, which is the second largest city in Moldova, with some 145,000 inhabitants. Dedeman will create 400 jobs in Moldova.

This is the first international expansion for the Romanian group, which was founded in 1992 in the city of Bacau, which is located in the Moldova region of Romania. Dedeman currently has 37 stores in Romania and over 7,000 employees. The company’s sales surpassed the €600 million threshold last year, which consolidates Dedeman’s position as the number one DIY retailer in Romania.

Its main competitors are international groups such as Kingfisher (Brico Depot), Leroy Merlin, Praktiker, Hornbach, Obi, but also local retailers, such as Arabesque and Ambient.

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