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Wildberries starts sales in Poland

Wildberries – the biggest online retailer in the territory of the EAEU countries (Russia, Belarus, Kazakhstan, Armenia, Kyrgyzstan) – reports about entering the European Union market.

International online retailer Wildberries has started working in the EU from January 2020. The first country, where orders have started, is Poland. Customers can order goods at For the convenience of customers, the site is available in both Polish and English languages.

Currently, more than 13,5000 brands are available for ordering. Customers can buy women’s, men’s and children’s clothes, shoes, accessories and toys. In the future, the product range will be expanded: Wildberries will offer its customers more various products at affordable prices.

“Poland was chosen as the first country to enter into the EU market not by chance. The country has interesting geographical location, local e-commerce market is growing with fast pace, and people in Poland are open to online shopping. Our goal “to make our customers happy” is unchanged during the 15 years of the company’s operation. That’s why we strive to offer all our customers comfortable and profitable shopping: we will improve our service according the peculiarities of the country, we will open pick up points in the most convenient locations for our customers,” said Vyacheslav Ivashchenko, Development Director of Wildberries.

Wildberries will offer Poland customers the shopping format which is already loved by 25 million customers in five countries where the online retailer is present (Russia, Belarus, Kazakhstan, Kirgizia, Armenia). Buyers will be able to receive goods by free courier delivery and at the pick up points, equipped with comfortable fitting rooms with mirrors. 

According to the company’s plans, Wildberries will open about 100 branded pick up points in Poland. The first of them has been already opened for customers at 2, Bukowińska Street in Warsaw.

Wildberries, the biggest online retailer in the EAEU countries, cooperates with both well-known international brands and small local manufacturers. Premium, mass market and even individual designers successfully neighbor on the same site. Thanks to the launch of Wildberries on the territory of the European Union, Poles businessmen and then enterpreneurs from other countries, will also have access to a wide audience of customers and the opportunity to enter new markets.

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