Modern concepts that combine work with urban life and provide easy access to co-working, co-living, socialising and well-being spaces would bring more balance between the professional and personal life for almost 26 percent of respondents, less time spent in traffic (21 percent) and more with friends and family (12.6 percent), according to a survey run by Genesis Property last October, on 1,031 employees from all over the country.
For more than 6 out of 10 respondents, the campus for the lifestyle of the future should have parks and green areas. For 4 out of 10 respondents, the priority is the ease of access to restaurants and cafes, and 38 percent take into account dedicated areas for recreational activities.
YUNITY Park, developed by Genesis Property, is designed as a campus developed as an extension to the office, which delivers urban support for experiences adapted to the modern lifestyle, both for the time spent in the office, as well as for the personal or social one. YUNITY Park will include multiple destinations dedicated to social interaction, an amphitheatre and an urban forest, elements of a complex concept aimed at the needs of people of the future, not just the present.
“The campus of the future concept is beneficial for both employees and residents, via its very nature: compact projects that can be quickly crossed by foot. We are talking about areas where people can easily access the services and facilities they need, within a few minutes walk. They can improve the quality of life by reducing the dependence on cars and increasing the opportunities for physical activity, social interaction, real integration into a community and quick access to products and services necessary for everyday life. In addition, the concept also helps cut carbon emissions and improve the air quality,” said Andreea Petre, Cost & Contract Manager, at Genesis Property.
More than half of the survey respondents believe that a project like the campus of the future should be carried out equally by both local authorities and private companies.
Over 87 percent of respondents believe that an office park that provides leisure options could contribute to a better work-life balance. At the same time, more than 8 out of 10 respondents believe that such a concept would significantly contribute to saving time.
The translation into reality of the campus of the future concept is an integral part of Genesis Property’s strategy, also confirmed by the process of transforming Novo Park into YUNITY Park, which started in April 2022. It aims to create a platform to support an ecosystem of communities, comYunitY. The YUNITY concept is built on the activation of communities where the relevant experiences of members create an environment in which the balance between personal and professional life is restored.
The Genesis Property survey on the Campus of the future was carried out, at a national level, in October 2022, through the iVox platform, on a total sample of 1,031 Internet users in Romania. Some 58 percent of the participants are men, almost 72 percent are between 20 and 45 years old, and over 42 percent have a net income higher than 4,000 lei.